PRSA Code of Ethics

After reading the PRSA Code of Ethics, I found it coincided quite a bit with the ethics we discussed in class. The most important principle according to PRSA is truth, but no matter what having your organizations interest in mind. In this sense, it seems that the code takes on more of a utilitarian point of view. The code believes that the public's interests are important to an organization, but since the position of an advocate is taken by the practitioner not every person can benefit. The ultimate beneficiary always seems to be the organization with these values. If the organization is being truthful in their practices, however, this will result in a well served public.