I missed class today, so I did not know which topic I should discuss in my blog. I’m going back a couple weeks to the topic of companies and their involvement in Social Networking sites such as Facebook or Myspace. In my own internet lurking I come across pages dedicated to ads instead of personal profile very often, and honestly I pay more attention to these pages than pop-ups or spam. When a person has the choice of clicking instead of being bombarded, it encourages their participation. The article posted brought up different examples of company involvement in these sites, and I was particularly interested in Target. They worked it the right way. From a PR standpoint, it allowed for feedback, which is fundamental. From an advertising standpoint, it got students pumped about their products and made them feel involved. It’s all about the angle employed. Their page was about the customer and their experience instead of the product. I can see where Wal-Mart ran into trouble. People don’t shop at Wal-Mart for the look or experience; they shop for the prices. A company has to have an ethical background before they open up to public scrutiny. Their page brought out flaws and discouraged buyers instead of attracting them. I don’t see the problem with companies using these sites as long as they are prepared for the outcome. If they put themselves out there, they have to be honest and willing to change when things do not turn out their way.
Monday, October 29, 2007
Monday, October 22, 2007
Sunday, October 14, 2007
Southwest Airlines appears to be going through some growing pains. They have made the switch from a smaller low-fare airline associated with the young cost conscious traveler to a major carrier. Apparently with their growing success, they haven’t maintained a handle on their public relations. Advertising has always been geared towards a younger audience, due to its humorous nature. This has given them the appearance of a laid back airline, so naturally the people were confused when the incident of dress code and traveler Kyla Ebbert losing her seat on the plane became public. There was no company policy regarding dress code on the plane, and even if there had been one in place, it would be a highly subjective issue. What is obscene or distracting to one person could be perfectly acceptable to the next. In my opinion if no body parts were exposed, then there it’s simply an issue of taste.In this case a public relations department must make absolute sure that everyone employed by the company is aware of policy, and understands that rash decisions based on taste cannot be made. These instances are unavoidable at times, but when they do occur there must be a timely and sincere apology to the victim. The apology from Southwest was infuriating. It was insincere, late, and did not offer the any solution. They relied on the same humor present in their advertising to laugh off the incident, when in actuality a person was violated and embarrassed.
Monday, October 8, 2007
Monday, October 1, 2007
I also found it very interesting that religious behavior in its earliest forms, could have been tied to natural selection. Dr. Haidt believes that in order to survive humans found ways to bind them together in groups, and similar beliefs created that bond. It is true in every form of socialization I have learned since childhood, those who are part of a group have an easier go of things.
He did kind of lose me in the political alignment of values. I consider myself liberal, and when I took the quiz provided on yourmorals.org, the results seemed odd to me. Maybe reading the article beforehand made the outcome somewhat skewed.