How does Appiah’s Cosmopolitanism relate to the work of public relations? It seems like an obvious comparison, but too often PR professionals do not attempt to understand their publics. By saying publics, I am referring to the media, the customers, and even the general population. In order to maintain a healthy relationship between a company and its consumers, communication is essential.
Ways that a public relations department could keep tabs on public opinion is by maintaining a blog on the company website to keep people informed, while at the same time allowing them to leave feedback. Even the most absurd complaints could be representative of a view shared by a large group.
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