Case Study Assignment

The upcoming case study I will be writing will be an in depth media analysis of the recent Apple iPhone pricing disaster. I will discuss the hierarchy of values in a public relations strategy, if there was one, Apple's over-hyped product release, and the method with which they delt with public outcry after the price drop. I will determine whether or not they assumed a utilitarian or communitarian theory in dealing with the incident, and try to propose a resolution.